do I need a website if I have a Facebook page
Do I need a website if I have a Facebook page?
A Facebook page or Google Business Profile alone is enough only for a very small, referral-driven business. Without a website you lose three things: control, because the platform can restrict or remove your page at any time; search visibility, because service-specific pages are what rank for the phrases buyers type; and AI citation, because answer engines prefer structured, owned sources. If any meaningful share of your revenue is expected to come from strangers searching, you need a site.
What a social page does well
Give it credit where it is due.
- Immediate, free presence with no build required
- A place for photo updates and community engagement
- Messaging that customers already know how to use
- Social proof through follower count and recommendations
What it cannot do
These are the gaps that cost money.
- Rank for service-plus-city searches, which is where high-intent buyers come from
- Give you a structured, machine-readable business record for AI answer engines
- Present a clear, distraction-free path to a booking or a quote
- Survive a platform policy change, an account lock, or a reach algorithm shift
- Carry your own analytics, pixel and email capture that you own
When a page really is enough
If you are fully booked from referrals, do not want more work, and have no plan to sell or scale the business, a well-maintained profile is a reasonable choice. Be honest about which of those is true rather than treating the site as a cost to avoid.
Frequently asked questions
Is a Google Business Profile the same as a website?
No. It is a listing. It helps you appear in Maps, but it cannot rank for service pages, it cannot be structured the way an owned site can, and Google controls it, not you.
Can I use a link-in-bio page instead?
It is better than nothing, but link pages carry almost no search weight and no structured data. They are a routing tool, not a website.
What is the cheapest way to get a real site?
A DIY builder if you have the hours, or a flat-price build if you do not. Ours starts at $549 and launches in 72 hours.
Want us to handle it instead?
$549 flat · no hourly billing · 72-hour launch
Small Business Website Design